Problem

Truly Good Foods wanted to launch a new line of state-inspired snack mixes that felt like an extension of their existing brand while still having a unique identity of its own.

Our Solution

We built upon colors from their existing brand guidelines, giving each state its own personality while using TGF's signature teal to tie the collection together and keep everything feeling cohesive.

The Results

A bold, playful packaging collection that celebrates each state, stays true to the TGF brand, and brings a fresh personality to their snack mix lineup!