The Problem

Squatty Potty was launching a new line of flushable wipes and needed original photography and video that could introduce the product across Amazon and social—without losing the humor that made the brand famous.

Our Solution

We created a mix of polished product photography and playful lifestyle content built for both
e-commerce and social.

For video, we leaned into Squatty Potty’s signature humor with “a spa day for your peach,” turning an everyday product into something fun, memorable, and unmistakably on-brand.

The Results

Our photography and video launched alongside the new product on Amazon and gave Squatty Potty a cohesive library of launch content to carry across its social channels.

Southy Pasta logo in black and white.
A pack of Squatty Potty Flushable Wipes placed on a white toilet tank with a lit candle, small flowers, cucumber slices, and an aloe vera leaf, against a blue tiled bathroom wall.
A woman smiling, wearing glasses and a blue top, putting a pack of Wet Wipe in her brown purse.
Close-up of a hand opening a flush toilet with a pack of disposable wipes on the toilet tank, decorated with a candle, a potted plant, and hanging leaves in a bathroom with blue and white tiles.
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