The Problem
Henrietta Said had a bold brand and personality, but their social media wasn’t generating the engagement or growth to match.
Our Solution
Buzz & Bloom took over full social media management for Henrietta Said in 2026 and currently serves as the brand’s sole social media agency.
We built the brand’s social strategy around serialized content designed to give audiences a reason to come back—not just scroll past. By developing recurring storylines, characters, and episodes, we encouraged viewers to visit Henrietta Said’s profile, search for previous episodes, and follow along with the series. That repeat viewing and profile activity helped lift performance across the brand’s social presence, contributing to stronger reach, engagement, video views, and follower growth.
The Results
In our first six months managing Henrietta Said’s social media, performance surged across every major Instagram metric compared to the previous six months.
Follows
Views
Interactions
Reach
Profile Visits
The Soap Opera
That Took Off
In just a few months, the first episode of the Henrietta Said soap opera delivered:
Real Comments From the Series
The series didn’t just reach people. It made them want to keep watching.
“I love this mini series so much, I'm so invested.”
“I can’t believe I’ve been waiting for this like a soap and it's from a Seasoned Nut Company.”
“I have no idea why my algo brought me here. I’m staying.”