Why Engagement Matters More Than Ever on Social Media
We’ve officially moved into a new era of social.
For years, you could get away with being a “presence.”
You could show up, post the content you planned, schedule it out, and disappear until next week—and still grow.
Those days are gone.
Meta (and honestly, all major platforms) are now prioritizing active members of the community—not just broadcasters.
And that means something very specific:
The algorithm rewards participants, not just publishers.
What We’re Seeing Right Now
Brands across the board—even with big followings—are reporting:
lower reach
fewer impressions
less discovery
less “organic push”
And it’s not because they’re suddenly making bad content.
It’s because the platform can tell who is active vs who is just posting.
The New Rules of the Game
It’s no longer enough to show up on the feed.
You have to show up in the community.
That means:
comment back (quickly is best)
reply to Story mentions
respond to DMs
engage with your followers’ posts
follow new relevant people
like + comment on content in your niche / area of interest
share user content
If you want the algorithm to favor you—you have to signal: I’m here. I participate. I’m not just shouting into the void.
Why This Matters
Meta’s platform has shifted into a discovery model.
They want to show users new content they will actually care about—and the strongest signal of that is whether the creator / brand is involved in the platform’s ecosystem.
If you’re not participating, the algorithm assumes you’re not really adding value.
So even with thousands (or tens of thousands) of followers—reach will drop.
And that’s exactly what brands are seeing right now.
The Bottom Line
If you want to stay visible → you need to engage.
Not perform engagement.
Actually engage.
Social has become… social again.
Now’s the time to make it a daily habit—not a once-a-week afterthought.
Your reach will thank you for it.
Buzz & Bloom Media builds custom social media strategies that align with your goals—and we can manage the day-to-day execution so you don’t have to babysit the platform.
Let the pros handle it.
Book a call with us and let’s boost your reach the right way.
