For the conceptual coffee shop Bean Stock Coffee Co., we developed a full creative suite including logo design, brand identity, and packaging for their coffee bags. The visual direction embraces a fairytale theme—a whimsical nod to Jack and the Beanstalk—carried through both the design language and the naming of each coffee blend.

The name Bean Stock itself plays on words: instead of “stalk,” we chose “stock,” highlighting not only the brand’s storybook roots but also its role as a business with a curated stock of specialty coffees.