Logo of a coffee company with a stylized coffee cup and the text 'Bean Stalk Coffee Co.' in black and white.

The Challenge

Create a coffee brand from the ground up with a concept strong enough to shape everything from the name to the packaging.

Our Solution

We dreamed up Bean Stock Coffee Co., a playful nod to Jack and the Beanstalk, and carried the storybook concept through the naming, logo, brand identity, packaging, and even the names of each coffee blend.

The Result

A fully realized brand concept where every detail tells the same story—from the name on the bag to the coffee inside.

A square sign hanging outside a building with the logo and text 'Bean Stock coffee co.' on a teal background, attached to a brick wall, with green leaves in the background.
Three bags of Bean Stock coffee in different flavors: glass slipper, golden goose, and big bad wolf, arranged in a row on a beige background.
A bag of Bean Stock Coffee Co.'s Golden Goose coffee, a brown and green ceramic coffee pot, and a few scattered coffee beans on a wooden surface.
Coffee being poured from a teal kettle into a white disposable cup on a round wooden tray with a dark background and a grey bag of bean stock coffee labeled 'golden goose' in the background.
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